Promo Video

So SuperDot is finished and now the hard works starts! Now it’s time for marketing and promo work. When submitting your app to either Apple App Store and Google Play, you have the option to add an promo video for your game or app. This is in addition to the 5 images you can (should!) add. If your app or game is in landscape, you can use most normal formats (read 16:9). But when making a promo video for your portrait game, standard doesn’t cut it!

So the first thing we did, was to record the game play from an iPhone 6 via USB using QuickTime.

This is how we did it:

1) Connect your iPhone via USB

2) Start QuickTime and select “File” -> “New Movie Recording” and choose your iPhone from the list.

Screen Shot 2014-12-11 at 21.42.51

 

 

 

 

 

 

 

3) Video files recorded from the iPhone 6 is in the format 750×1334 pixels. After you’ve done recording your video it’s time to edit it with your favorite video editing software. We used Finale Cut Pro X. If you don’t have your logo animation done yet, you can either make one your self, or have some one make it for you. If you decide to outsource it, the website peopleperhour.com have a lot of people who will do this for a reasonable price.  If you decide to make it your self, you have another choice to make: make it from scratch, or buy a template. We chose the last option, and bought the mLogo 4 template from motionvfx.com. This is an template where you can “drop” your own logo into the animation and in a few easy steps produce a stunning logo animations. Here’s a video showing how to use it with FCP.

So after making your logo animation it’s time to import all your footage and audio and start making the perfect promo video. We ended up making a 54 sec long video. Not sure if this is too long or just right? If you haven’t seen it yet, you can watch it here:

The video will end up on the iOS App Store, Google Play and on our webpage: superdot.me. We are using the Twitter Bootstrap framework and will host the video files on our own server instead of using YouTube. We chose this route so we didn’t have to show ads or other videos before/after the user viewed our video.

We then converted the exported .mov file from FCP with the free open source program Miro Video Converter into .mp4, .ogv and .webm to cover most browsers.

So while we’re waiting for Apple to review SuperDot, we’re doing the last finishing touches on the Android version  :-)

Please leave a comment below!

Frode

 

 

 

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